Beschreibung Scripted Affects, Branded Selves: Television, Subjectivity, And Capitalism In 1990S Japan. In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called &;trendy drama&; as the Japanese television industry&;s ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukács suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium&;s downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukács argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Scripted Affects, Branded Selves: Television, Subjectivity ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, by . Gabriella Lukács. Durham, NC: Duke University Press, 2010, 280. pp., $79.95 (hardcover ISBN 978-0-8223-4813-9), $22.95 (paperback ISBN 978-0-822-34824-5) Emma E. COOK. Emma E. COOK Search for other works by .
Scripted affects, branded selves: television, subjectivity ~ Scripted affects, branded selves: television, subjectivity, and capitalism in 1990s Japan Thiam Huat Kam National University of Singapore, Japanese Studies, Singapore Correspondence jpskth@nus.edu.sg Pages 759-762
Scripted affects, branded selves: television, subjectivity ~ Download Citation / On Oct 16, 2013, Thiam Huat Kam published Scripted affects, branded selves: television, subjectivity, and capitalism in 1990s Japan / Find, read and cite all the research you .
Notes / Scripted Affects, Branded Selves: Television ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan. By Gabriella Lukács. Gabriella Lukács Gabriella Lukács is Assistant Professor of Anthropology at the University of Pittsburgh. Search for other works by this author on: This Site .
Scripted Affects Branded Selves Television Subjectivity ~ Scripted Affects Branded Selves Television Subjectivity And Capitalism In 1990s Japan. Free Download Ebook Scripted Affects Branded Selves Television Subjectivity And Capitalism In 1990s Japan at here.
Scripted Affects, Branded Selves : Television ~ : Love Dramas and Branded Selves", Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, Gabriella Lukács Download citation file: Zotero
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Review of 'Scripted Affects, Branded Selves: Television ~ PDF / On Jan 1, 2012, Emma E. COOK published Review of 'Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan', by Gabriella Lukács / Find, read and cite all .
Scripted Affects, Branded Selves: Television, Subjectivity ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan - Kindle edition by Lukács, Gabriella. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan.
ANS 372: Globalizing East Asian Popular Culture ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, Duke University Press. Iwabuchi, Koichi.(2002). Recentering globalization: popular culture and Japanese transnationalism. Duke University Press. Condry, Ian. (2013). The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story. Duke University Press. Chua Beng Huat and Koichi Iwabuchi .
Scripted Affects, Branded Selves: Television, Subjectivity ~ In Scripted Affects, Branded Selves, Gabriella Lukács analyzes the development of a new primetime serial called “trendy drama” as the Japanese television industry’s ingenious response to market fragmentation.Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives.
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‘Maza Nahin Aya’: Negotiating Sensationalism in Pakistani ~ Sensationalist media programming is certainly not unique to Pakistani television, and an increasing interest in postcolonial news publics continues to provide much needed perspectives from non-Western models of journalism, yet I believe a scholarly focus on media sensationalism remains impoverished without an understanding of the contextual constraints within which television news producers .
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Megaspectacle and Celebrity Transgression in Japan: The ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan. Durham: Duke University Press. CrossRef Google Scholar. Nashimoto Masaru. 2009. Sakai Noriko: Kakusareta Sugao: “Aoi Usagi” wa Naze Mayotta no ka? Tokyo: Iisuto Puresu. Google Scholar. Prusa, Igor. 2010. “Scandals and Their Mediations: Theorizing the Case of Japan.” Electronic Journal of .
Scripted Affects, Branded Selves: Television, Subjectivity ~ Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan Lukacs, Gabriella
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